Innellea releases "Bounce Music" with official Heelys collaboration
- 2 days ago
- 1 min read
The new single arrives via belonging alongside a satirical music video, marking Innellea's official partnership with iconic footwear brand Heelys.
Innellea continues his creative reinvention with "Bounce Music" out now via his label belonging. The new single arrives alongside a tongue-in-cheek music video that marks the artist's official collaboration with iconic footwear brand Heelys.
The partnership follows Innellea's memorable appearance at EDC Las Vegas, where he performed wearing the brand's signature shoes. What began as a spontaneous on-stage moment has since grown into an official collaboration, reflecting the more playful and instinctive direction behind his recent work.
Blending satire with humour, the video pokes fun at the pressures of modern music culture, exploring the growing overlap between artist identity, branding and commercial partnerships. It also builds on the creative shift introduced with "Slave To The Hype", as Innellea moves away from rigid expectations in favour of a more open, experimental and personality-driven approach.
On the musical side, "Bounce Music" keeps the focus firmly on the dancefloor with a stripped-back, energetic sound while retaining the emotional depth that has long defined Innellea's productions. The release also reinforces the evolving vision of belonging, a label that continues to champion contemporary electronic music without sacrificing experimentation or individuality.
Listen or buy - "Bounce Music" EP here
